Kraft Macaroni & Cheese
Chicago, IL
KRAFT® Macaroni & Cheese Dinner approached Bowie Productions to handle the announcement of the newest club fit only for its biggest super fans.
KRAFT FLVRS CLUB, a club from the iconic mac & cheese brand celebrating new KRAFT Flavor Boosts seasoning mixes that bring the classic flavor of mac & cheese to a new level. Club members got a chance to be the first to try the new Flavor Boosts: pizza, ranch, and buffalo before they hit shelves, as well as the chance to receive limited-edition Flavor Boost themed merchandise.
Bowie Productions produced the still images and video that were used in the global social media campaign.
Services Included
Creative Direction
Location Scouting
Talent Casting
Photography
Video
Giff's
Heinz 57
Chicago, IL
We teamed up with centerpointchicago to develop the perfect kitchen setting for a Kraft Heinz commercial. Our collaboration involved designing and constructing a pristine white kitchen. We had a crew of 25 people on set and captured stills alongside video culminating in 11 final video recipes.
The first six videos were filmed against a backdrop of cool tones and a white surface, providing a striking contrast to the warmth of the food. We incorporated light-toned metal, wood, and stone surfaces to elevate the overall aesthetic.
Final Video Recipes
11 Total Videos
Still Images
Coda Di Volpe
The Challenge
Create a video for Coda Di Volpe that captures the food, culture, and patrons of the restaurant.
The Solution
Shoot a video focused on the chef and his passion for food.
Final Assets
Assets: 1 video, 15 images
Distribution: Company website, social media channels
Services Included
Concept Development
Script
Storyboards
Location Scouting
Talent Casting
5 on-location shooting days
Editing
Sound Design
Color Grading
Executive Producer
Rita Bowie
773.817.2422
Info@bowieproductions.com
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