Matthew Bowie
2025 Resume
Matthew Bowie is a commercial photographer, director, and visual storyteller with over 15 years of experience producing high-end photo and video content for brands, agencies, and government clients. As co-founder of Bowie Productions, he has led campaigns spanning documentary, corporate, and lifestyle work, combining narrative depth with cinematic precision. Recently, Matthew has expanded his creative practice into the world of AI-generated content, developing still imagery, video concepts, and full brand identities that merge design, strategy, and emerging technology. His multidisciplinary approach bridges traditional production craftsmanship with the next era of creative innovation.
P/
847-707-4083
Key Roles
Art Direction, Director, Cinematographer, Photographer, Art Director, Video Editing, Prompt Engineering, Image Refinement
AI Tools & Platforms
Midjourney, Ideogram, Weavy, Leonardo AI, Adobe Firefly, Runway ML, Pika Labs, Veo 3, Kaiber, ChatGPT, Claude, Notion AI, Framer AI, Canva Magic Studio, Figma AI, ElevenLabs, Soundful, Mubert
about.
CREATIVE ROLE:
Art Direction, Prompt Engineering, Logo Design, Brand Guideline Design
PROJECT OVERVIEW
Matthew created a complete visual identity for Get Psyched Fitness, a new wellness brand based in St. Petersburg, FL. Using AI tools to accelerate the creative process, he developed the logo design, branding guidelines, and marketing mockups that defined the brand’s energetic and motivational tone. Working within Weavy, ChatGPT, and Midjourney, Matthew built a cohesive design system that extended across digital and print applications—including website layouts, apparel concepts, and social media visuals. The project also included a series of AI-generated still photographs and lifestyle imagery that brought the brand’s community-driven fitness culture to life through bold composition, natural light, and authentic expression.
Plaftorm - LovArt AI
The process involved building an entire suite of brand visuals for SpreadMate using Weavy’s AI environment. The challenge was to create photorealistic and stylistically consistent assets—ranging from product renders to lifestyle imagery—entirely through AI generation and refinement. Each asset required careful prompt engineering, camera framing, and lighting control to match real-world production quality. Working in Weavy, Matthew experimented with multiple model integrations, testing compositions and iterating through color, material, and form until the visuals felt cohesive and believable as part of a complete brand identity.
final deliverables
about.
CREATIVE ROLE:
Art Direction, Prompt Engineering, Logo Design, Brand Guideline Design
PROJECT OVERVIEW
Lost Explorers is a cinematic AI-generated concept series that follows a lone astronaut drifting through deep space, searching for signs of life and meaning beyond the known universe. Blending surreal world-building with human introspection, the project explores themes of isolation, discovery, and the fragility of existence. Each scene was developed using AI tools to design environments, lighting, and tone that evoke both wonder and melancholy—creating a visually cohesive narrative about being lost, yet still exploring.
Plaftorm - Midjourney
The process involved building an entire suite of brand visuals for SpreadMate using Weavy’s AI environment. The challenge was to create photorealistic and stylistically consistent assets—ranging from product renders to lifestyle imagery—entirely through AI generation and refinement. Each asset required careful prompt engineering, camera framing, and lighting control to match real-world production quality. Working in Weavy, Matthew experimented with multiple model integrations, testing compositions and iterating through color, material, and form until the visuals felt cohesive and believable as part of a complete brand identity.
Click to play
about.
CREATIVE ROLE:
Art Direction, Image Generation, Video Editing, Sound Design, Color Grading
PROJECT OVERVIEW
The project was developed entirely in Weavy using AI-assisted production techniques. I began by creating the main character through a series of iterative prompts, refining facial features, wardrobe, and posture to convey the tension of survival. Once the character design was established, I generated a sequence of environmental images depicting a windswept, desolate beach at dawn. Working within Weavy, I experimented with alternate camera angles, lighting variations, and atmospheric details to build visual continuity between frames. Each image was refined to maintain consistency in mood, scale, and direction, resulting in a cohesive cinematic sequence that feels like a real film scene captured through multiple shots rather than standalone stills.
Plaftorm - Weavy
The Beach is a short AI-generated concept that follows a man who wakes up alone on a desolate shoreline and must fight for his life. The film captures the tension between survival and isolation, blending cinematic realism with dreamlike atmosphere. Using AI tools, the project explores tone, pacing, and visual storytelling to create a visceral sense of danger and uncertainty in an unfamiliar world.
about.
CREATIVE ROLE:
Art Direction, Image Generation, Video Editing
PROJECT OVERVIEW
I designed a modern landing page for Hardline, focusing on clean structure, bold typography, and strong visual hierarchy to communicate the brand’s identity at a glance. The layout was built to balance functionality and aesthetics—combining product imagery, minimal iconography, and concise copy for clear navigation and storytelling. Using AI-assisted design tools, Matthew developed mockups, refined the color palette, and optimized the layout for responsive performance across devices. The result is a sleek, conversion-focused landing page that feels both contemporary and on-brand.
Plaftorm - Midjourney
The process involved building an entire suite of brand visuals for SpreadMate using Weavy’s AI environment. The challenge was to create photorealistic and stylistically consistent assets—ranging from product renders to lifestyle imagery—entirely through AI generation and refinement. Each asset required careful prompt engineering, camera framing, and lighting control to match real-world production quality. Working in Weavy, Matthew experimented with multiple model integrations, testing compositions and iterating through color, material, and form until the visuals felt cohesive and believable as part of a complete brand identity.
about.
CREATIVE ROLE:
Art Direction, Prompt Engineering, Image Refinement, Video Editing
PROJECT OVERVIEW
I developed a suite of AI-generated brand assets for SpreadMate, an innovative jar tool designed to make spreading easier and cleaner. The project involved creating photo-realistic product imagery and stylized lifestyle visuals using AI tools to simulate real-world lighting, materials, and camera angles. By combining traditional product design sensibilities with emerging AI workflows, Matthew established a cohesive visual direction that accurately represented the product’s form and function—resulting in a consistent, production-ready set of visuals for marketing and brand use.
process - Weavy AI
The process involved building an entire suite of brand visuals for SpreadMate using Weavy’s AI environment. The challenge was to create photorealistic and stylistically consistent assets—ranging from product renders to lifestyle imagery—entirely through AI generation and refinement. Each asset required careful prompt engineering, camera framing, and lighting control to match real-world production quality. Working in Weavy, Matthew experimented with multiple model integrations, testing compositions and iterating through color, material, and form until the visuals felt cohesive and believable as part of a complete brand identity.
final deliverables
Click to play
© 2025 | Matthew Boiwe
All Rights Reserved
ADDITIONAL SAMPLES OF WORK
Non AI Generated
