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Kraft

For this project, we were tasked with showcasing the diverse flavors of Kraft Heinz's signature sauces through a series of recipe tutorial videos. Focused on Chili Crunch Green Beans, Honey Pizza, and Chili Pepper Crunch Pasta, the videos demonstrated how to incorporate these sauces into real recipes. Over the course of five shooting days, we filmed a total of 12 recipes using just one kitchen set, which was transformed to create two different looks, and worked with six total models—three male and three female. Each video provided viewers with step-by-step instructions, showcasing the versatility of the sauces in a variety of dishes. Given that we were working with two distinct brands within Kraft—Kraft Heinz and Heinz 57—we had to be very careful to respect their unique identities and ensure each set, style, and approach matched the brand's specific tone and visual appeal.

Chili Crunch Green Beans

Honey Pizza

Chili Pepper Crunch Pasta

Set Build

Since we only had the budget to build one kitchen set but needed to achieve two distinct looks for the two brands, we had to get creative. The first look was for Kraft Heinz, where we designed a bright and light kitchen to match the brand's fresh, vibrant aesthetic. Halfway through the shoot, we completely transformed the set to create a darker, moodier atmosphere for the Heinz 57 signature sauces. By repainting surfaces, adjusting lighting, and tweaking key design elements, we were able to seamlessly adapt the same set to reflect the different moods and styles of each brand.

3D Set Render

Final Set Build

Mac & Cheese Flavor Boost

Mac & Cheese Flavor Boost

In another project for Kraft Foods, we were commissioned to create a 30-second social media video and still images to highlight the release of three new Mac and Cheese flavors: Pizza, Buffalo, and Ranch. Each flavor was represented by a distinct scene designed to capture its essence:

  • Pizza: A dark, moody pizzeria setting, creating an authentic and indulgent atmosphere.

  • Ranch: A warm, cozy interior home kitchen, reflecting the comfort and familiarity of the flavor.

  • Buffalo: A lively sports bar, brimming with energy and excitement, embodying the boldness of the Buffalo flavor.

We also captured still images of the product packaging, showcasing the vibrant and fresh appeal of each new variety. This content aimed to energize Kraft's social media presence and spotlight the fun and flavorful additions to the Mac and Cheese lineup.

In another project for Kraft Foods, we were commissioned to create a 30-second social media video and still images to highlight the release of three new Mac and Cheese flavors: Pizza, Buffalo, and Ranch. Each flavor was represented by a distinct scene designed to capture its essence:

  • Pizza: A dark, moody pizzeria setting, creating an authentic and indulgent atmosphere.

  • Ranch: A warm, cozy interior home kitchen, reflecting the comfort and familiarity of the flavor.

  • Buffalo: A lively sports bar, brimming with energy and excitement, embodying the boldness of the Buffalo flavor.

We also captured still images of the product packaging, showcasing the vibrant and fresh appeal of each new variety. This content aimed to energize Kraft's social media presence and spotlight the fun and flavorful additions to the Mac and Cheese lineup.

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All content on this site is the sole property of Bowie Productions and cannot be used in any way.

This includes client pitches, mood boards, and the like, without the express consent of Bowie Productions.

Copyright © 2025 Bowie Productions

All content on this site is the sole property of Bowie Productions and cannot be used in any way.

This includes client pitches, mood boards, and the like, without the express consent of Bowie Productions.

Copyright © 2025 Bowie Productions

All content on this site is the sole property of Bowie Productions and cannot be used in any way.

This includes client pitches, mood boards, and the like, without the express consent of Bowie Productions.

Copyright © 2025 Bowie Productions