Kraft
For this project, we were tasked with showcasing the diverse flavors of Kraft Heinz's signature sauces through a series of recipe tutorial videos. Focused on Chili Crunch Green Beans, Honey Pizza, and Chili Pepper Crunch Pasta, the videos demonstrated how to incorporate these sauces into real recipes. Over the course of five shooting days, we filmed a total of 12 recipes using just one kitchen set, which was transformed to create two different looks, and worked with six total models—three male and three female. Each video provided viewers with step-by-step instructions, showcasing the versatility of the sauces in a variety of dishes. Given that we were working with two distinct brands within Kraft—Kraft Heinz and Heinz 57—we had to be very careful to respect their unique identities and ensure each set, style, and approach matched the brand's specific tone and visual appeal.
Chili Crunch Green Beans
Honey Pizza
Chili Pepper Crunch Pasta
Set Build
Since we only had the budget to build one kitchen set but needed to achieve two distinct looks for the two brands, we had to get creative. The first look was for Kraft Heinz, where we designed a bright and light kitchen to match the brand's fresh, vibrant aesthetic. Halfway through the shoot, we completely transformed the set to create a darker, moodier atmosphere for the Heinz 57 signature sauces. By repainting surfaces, adjusting lighting, and tweaking key design elements, we were able to seamlessly adapt the same set to reflect the different moods and styles of each brand.
3D Set Render
Final Set Build
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