No One Beats Wall Street

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The Goal

Cyber Hornet is a founder-run ETF startup in St. Petersburg that pairs the S&P 500 with crypto, built on a lesson its founder spent twenty years learning: most wealth isn't created by trading the market, it's created by owning it. As a brand new firm asking people to trust them with their money, they had no track record to point to. What they had was a story. They wanted a film that told it straight, so anyone deciding whether to invest could hear exactly who they were dealing with and why the company exists.

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The Solution

We built the film around the founder telling his own story, from growing up poor to earning his first half-million trading in college to the year the market beat him and changed his mind. We filmed him where the story lives, walking the beach at sunrise, leading his team in the boardroom, and looking out over the St. Petersburg skyline at dusk, with aerials to close it. He came away with a brand film a little over a minute long that does what a pitch deck can't, it lets you decide you trust the person before you ever look at the product.