Nike Spec Project

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The Goal

A project we'd worked on got us thinking about athletic lifestyle work, and we wanted to see how far we could push it. So we created a concept shoot for Nike on our own, styling real athletes in Nike gear at the track. We treated it exactly like a real campaign, to show the kind of work we can do at that level.

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The Solution

We treated it like a full campaign, casting two athletes for a day at the track. We got the range a brand like Nike would want: action on the field and the bleachers, clean portraits, and the real in-between moments, like the two of them laughing on the tailgate after the workout. The result is a set of images that stands right next to the real thing, and shows exactly what we can bring to a brand at that level.