Art on your feet

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The Goal

On is a running brand that does things its own way. Out of the whole country, they chose just four cities to invest in, and Chicago was one of them, for its running community and its design scene. So they put on a night that brought the two together, a community run and a party, with every dollar from the event going to the Chicago Design Museum to keep its programs free and open. They wanted a film that captured the energy of the night and the idea behind it, that a great shoe is really art you run in.

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The Solution

We covered the whole night, the run through the city with the skyline lit up behind everyone, the dancing and tacos after, and the people trying the shoes for the first time. We directed sit-down interviews with the On team, the museum, and the runners to carry the story. It came together as a brand film that holds both the energy of the night and what On is really about, that once people feel the shoes, they sell themselves.

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