The people who make the Peninsula

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The Goal

The Peninsula is a luxury hotel, and like any great one, it runs on its people. They wanted a campaign that put those people front and center, inspired by Annie Leibovitz's portraits of hotel staff, real, editorial, and full of character. The idea was to walk the hotel and photograph the team in candid moments, the kind that feel caught but are quietly shaped, so guests could see the faces behind the service.

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The Solution

We walked the hotel and photographed the team where they work, the bartender at the rail, the chef over the flame, the housekeeper turning down a room, the server by the pool. Each portrait was candid but art directed, real moments we shaped just enough to show them at their best. We had about ten minutes with each person and only the light that was there, so we moved fast. The result is a set of portraits the Peninsula loved, and that put a face to everything the hotel does.