We bid on a project for DePaul University and that called for a group of young people hanging out on a rooftop, and when that project didn't come through, we liked the idea too much to shelve it. So we reworked it into a concept piece for Spotify, on our own. The angle was simple and true to the brand: music is what's playing when friends actually hang out. It was our chance to show we can turn a single idea into a campaign-ready lifestyle shoot.